JD Beardmore, Fulham Road

The upmarket JD Beardmore & Company, situated in the Fulham Road, supply luxury hardware and required a complete top-to-toe refit. Over a period of time we have remodelled the shop from back to front.

The challenge of this brief was to provide shopfitting displays that show off the rare and luxurious fittings on offer.  We were able to combine our exhibition and gallery presentation skills and experience with our shopfitting talents to fulfill the brief to the client’s satisfaction. An additional and fun aspect of this project was to complete the shop refit while the shop remained open to customers, requiring us to install the display units over a period of time while taking care not to impact on customers’ ability to browse and purchase the fine ironmongery on display.

The original walls were in poor condition so, as well as lining them, we added curved column arches made from bendy MDF, painted black, which allowed the shop to delineate separate presentation areas. Many angled lighting trays were used to allow low-voltage downlighters to splash the products in light.

Maximum wall display space was needed to cope with the ever expanding ranges of doorknobs and decorative ironmongery, hence the innovative grid system of removable panels we created. This is a very adaptable display arrangement which allows customers to see a complete range of items in one visit.

We also produced museum-style glass cabinets to show off antique ironmongery. These were constructed from black-lacquered Tulipwood and lit with LEDs. Details were inspired by a nineteenth century Swedish cabinet style to create cabinets that were both modern and complementary to the product ranges displayed.